Discover how AI-powered search engines are changing user behavior and SEO strategies, and what it means for translators and agencies navigating this evolving digital landscape.
The growing popularity of AI-powered search engines like SearchGPT, Perplexity, and Microsoft Copilot is fundamentally changing user behavior. At the same time, more and more website owners are reporting a decline in traffic from Google. The increasing use of these new search technologies is accelerating this trend.
Google has also responded to these shifts in search behavior with features like AI Overviews and AI Mode. Meanwhile, website owners who rely on search engine optimization (SEO) as a key marketing channel, as well as SEO experts, are in turmoil: should they adapt their SEO strategy, and if so, how? Terms like generative engine optimization (GEO) and large language model optimization (LLMO) are being used excessively in this context, but what do they really mean?
This webinar will provide participants with an overview of the latest insights into changing search behavior and what they mean for SEO strategies. Additionally, new tools for analyzing AI-driven search queries will be introduced. The webinar is aimed at translators and agencies offering SEO-optimized translations or looking to refine their own SEO strategy.
By attending this webinar, you will:
- Understand how user behavior is evolving with AI-powered search.
- Explore current debates on adapting SEO strategies.
- Compare AI-driven SEO with traditional optimization approaches.
- Use tools to analyze mentions and visibility in AI search engines.
About the Presenter
Magali Karee is a freelance translator with over 15 years of experience in search engine optimization (SEO), marketing, and translation. She specializes in SEO-optimized translations and transcreation from English and French into German. Previously an editor and deputy editorial director at a major German platform, she brings deep content and search expertise. She has a master’s in linguistics and is a certified SEO manager. As co-founder of Saramatik, she supports creative German advertising and helps businesses adapt content strategies for AI-driven search visibility.
Code of Conduct
ATA is committed to providing a safe, productive, and welcoming environment for all participants. By registering for this event, you agree to abide by the Code of Conduct for Virtual Programs.