Digital Marketing for Translators, Part 3: SEO Essentials To Get Found Online

Learn how you can organically position your freelance business online.

Would you like clients to find you online when they search for translation, localization, and interpreting services in your language pairs and specialties? Search Engine Optimization (SEO) can help you achieve that — and no, it’s not a kind of magic. It’s a combination of digital strategy, SEO know-how, and the right tools. Join us for this digital marketing webinar to discover how SEO can help boost your online visibility and improve your website’s search engine ranking.

By attending this webinar, you will:

1. Understand key SEO terminology every beginner should know.
2. Explore keyword research techniques tailored to your niche.
3. Discover popular SEO tools and their essential features.
4. Apply effective on-page and off-page SEO strategies to boost your online presence.

About the Presenter

Delfina Morganti Hernandez has degrees in English-Spanish translation and interpreting, digital marketing, advertising, and literature. She helps B2B brands and fellow translator entrepreneurs boost their conversion potential through custom SEO marketing localization, copywriting, and marketing consultancy services. She has lectured internationally on literary translation and transcreation, self-published two eBooks on translation and poetry writing, and is currently exploring teaching Spanish as a second language to university students in France. For over a decade, she has used her social media channels and passion for empowering others through knowledge-sharing to provide content on marketing and branding tools, convinced that marketing can help translators coexist with one another and with AI-based localization solutions. In 2020, she created Founded in Transcreation, the first podcast dedicated to transcreation as a service. In addition to ATA, she is a member of the Association of Translators of the Province of Santa Fe, 2nd District (CTPSF, Argentina).