Digital Marketing for Translators, Part 2: Using LinkedIn to Attract Clients

Learn how to enhance your LinkedIn profile and activity to boost your chances of getting noticed by localization clients and recruiters.

LinkedIn is the leading social media platform for freelance translators and localization professionals seeking to connect with clients, recruiters, and peers worldwide. In this webinar, you’ll discover how to further optimize your profile to stand out, master the key sections that matter most, and apply actionable strategies to increase your visibility.

You will:

1. Explore the power of LinkedIn and LinkedIn Jobs for freelance professionals.
2. Identify key must-have and nice-to-have sections for an effective LinkedIn profile.
3. Apply SEO techniques to increase your profile’s visibility.
4. Implement practical strategies to get noticed by clients and recruiters on LinkedIn.

About the Presenter

Delfina Morganti Hernandez has degrees in English-Spanish translation and interpreting, digital marketing, advertising, and literature. She helps B2B brands and fellow translator entrepreneurs boost their conversion potential through custom SEO marketing localization, copywriting, and marketing consultancy services. She has lectured internationally on literary translation and transcreation, self-published two eBooks on translation and poetry writing, and is currently exploring teaching Spanish as a second language to university students in France. For over a decade, she has used her social media channels and passion for empowering others through knowledge-sharing to provide content on marketing and branding tools, convinced that marketing can help translators coexist with one another and with AI-based localization solutions. In 2020, she created Founded in Transcreation, the first podcast dedicated to transcreation as a service. In addition to ATA, she is a member of the Association of Translators of the Province of Santa Fe, 2nd District (CTPSF, Argentina).