How to Win at Customer Service: 3 Strategies for Converting Customers into Brand Devotees
When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the customer service representative on the other end.…
Read More5 Website Features That May Be Working Against You
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually…
Read MoreFrom Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes
1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered…
Read MoreWhat Your Signage Says about You
Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market…
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ATA Position Paper on Machine Translation: A Clear Approach to a Complex Topic
ATA’s position on Machine Translation Machine translation is one of several valuable tools that translators can use to produce a professional translation. For reliable…
Read MoreThe Bots Are Coming! Automated and AI-Driven Programs for Business
Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition…
Read MoreHow to Establish a Real “Worldwide” Web Presence
It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re…
Read More(Bilingual) Help Wanted
Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees.…
Read MoreCustoms Clearance for Your Content Marketing: How to Get Your Message Across the Border
The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s consumers don’t live here?…
Read MoreWhen It Comes to Communication, More Is More
In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy…
Read MoreNot Connecting with Consumers? Maybe You’re Not Speaking Their Language
You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If you don’t speak your…
Read MoreGoing International from the Inside Out: Making the Most of Multilingual and Multicultural Staff
Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in…
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